September 18 always marks a very special day here at Le-Vel. It’s the marker of another year of hard work, success, memories and THRIVING. This year, it’s extra remarkable because it marks a decade since Le-Vel was born. 

For 10 years, the mission of Le-Vel has been to offer health & wellness products packed with premium vitamins to equip anyone and everyone with premium nutrition to reach peak physical & mental health levels. Founders, Jason Camper and Paul Gravette, began Le-Vel with an idea and a plan, and set out to dominate the industry with a brand & Movement unlike any other. Camper and Gravette believe that everyone deserves to live a happy and healthy lifestyle, and sought to turn that thought into a reality. 

A decade later and Le-Vel is just getting started. Although Le-Vel has proved itself as a multi-billion dollar company with millions of customers and lives changed, this company is not slowing down anytime soon – in fact, quite the opposite. LV’s dedication to its premium products, amazing corporate team, and loyal & empowering community are the main three pillars of its success – and it shows.

In honor of Le-Vel’s 10th anniversary, let’s take a ride through company highlights and top moments throughout its ten years… 

2012-2013 

Le-Vel launched in 2012 using Cloud Technology entirely to operate. LV launched with just two products in its first year: THRIVE Lifestyle Capsules and THRIVE Lifestyle Mix, known now as Step 1 and Step 2 of the THRIVE Experience. 

The following year, in 2013, THRIVE Derma Fusion Technology (DFT) launched and completed the THRIVE Experience as Step 3. At the time, DFT was a category creator for wearable nutrition and was the first of its kind – no other product in the health & wellness industry could compare since it did not exist. The creation of THRIVE DFT captured lots of attention for this brand new company and it’s been history ever since! 

In the same year, Le-Vel reached $10 Million in Annual Sales and expanded to international markets including Canada and the United Kingdom. 

2014-2015 

In 2014, only two years after Le-Vel’s inception, the company was featured in Times Square two years in a row. Le-Vel also launched a THRIVE Plus product line in 2014 that included an energy beverage, THRIVE Activate, a berry flavored greens drink, THRIVE Boost, digestive health supplement, THRIVE Balance and one of its fan favorite DFTs to this day, THRIVE DFT Ultra. Le-Vel acquired $100 Million in Annual Sales in 2014 and showcased in Success from Home magazine.

The next year, in 2015, LV launched Black Label DFT and a THRIVE Sequential Gel Technology line including THRIVE Move and THRIVE Rest. The growth and success accumulated greatly and Le-Vel reached two million customers and $350 Million in Annual Sales that year. As a result, LV continued its expansion and spread to Australia and New Zealand, as well. 

As no strangers to giving back and to close off the great success these years brought, Le-Vel donated $140,000 to Toys for Tots Foundation.  

2016-2017

Then, in 2016, Le-Vel won the Direct Selling News Bravo Growth Award and we even launched our own annual magazine called THRIVIN’. More products including another Sequential Gel Technology product, THRIVE Form, an energy shot drink, THRIVE Pure (which is making its return this year!), and a premium kids formula, THRIVE K, were released expanding Le-Vel’s reach further and further. 

The same year, Le-Vel created a special Team Hoyt DFT and donated proceeds to the Hoyt Foundation, a nonprofit organization that aspires to build the individual character, self-confidence and self-esteem of America’s disabled young people through inclusion in all facets of daily life.

In 2017, Le-Vel celebrated its five year anniversary and officially became a billion dollar company. The same year, LV partnered with football legend, Emmitt Smith for a Rise & THRIVE Series. THRIVE Cafe’, a coffee flavored alternative, was also released this year. 

Again, Le-Vel gave back and donated to the Toys for Tots Foundation, but this time with a sum of $150,000. 

2018-2019

Following five years of success, Le-Vel entered its sixth year of business on fire. That year, Le-Vel launched its Premium Auto Bonus program, a monthly bonus for Promoters toward the dream car of your choice. 

The same year, Le-Vel reached 25 patents worldwide and launched its most advanced weight management product yet, DFT Duo Burn. LV also launched White Label DFT, the same formula as Black Label with a new look, and fiber packed protein bars in four flavors, THRIVE Pro. The THRIVE Fit line was also introduced, which includes a premium pre and post workout system for all levels of fitness. 

Continuing the Rise and THRIVE series, LV partnered with professional tennis player, Andy Roddick, and at Le-Vel’s biggest annual event, THRIVEpalooza, iconic Singer & Songwriter, Lenny Kravitz, performed a private concert. 

Donations to Rise Against Hunger, a global movement to end hunger by empowering communities, nourishing lives and responding to emergencies, also began from LV in 2018. 

In 2019, Le-Vel was featured in USA Today and hit a total of $2 billion in lifetime sales. Also that year, Le-Vel reached over 10 million customers and launched more premium products including an amino acid supplement, THRIVE Sculpt, a berry antioxidant beverage, THRIVE Blast and a Skincare line that includes a 3-step system for your daily skin routine. 

A year would not be complete for LV without paying it forward. In 2019, Le-Vel donated again to the Hoyt Foundation and achieved its goal of $1 Million in lifetime donations to the National Breast Cancer Foundation. 

2020-2021

In 2020, amidst a global pandemic, Le-Vel donated 140,000 THRIVE Nourish Meals to communities impacted by Covid-19 to its partner Rise Against Hunger. 

The pandemic may have put the world on hold, but it did not stop LV from producing new supplements and Derma Fusion Technology. 

Le-Vel launched DFT Recharge, a nighttime DFT designed to recharge your immune system as you sleep. LV also launched a core nutrition stimulation supplement, THRIVE Activate 2.0 in four delicious flavors. A premium approach to daily digestion, THRIVE Treat Meal, was formulated to help block the absorption of fats and carbohydrates with those “cheat meals” and new THRIVE Skincare products were introduced. 

In 2020, Le-Vel also began Ultimate THRIVER Season 1, a 12-week competition, where THRIVERS trained to get in peak shape to win a piece of $100,000 prize money. 

Then in 2021, Le-Vel launched its pre and probiotic supplement, THRIVE Biotic, and one of its greatest charity partnerships yet: THRIVE Against Cancer DFT, where from every purchase of the DFT, LV donates $5 to the cancer organization of the month. 

Also in 2021, Le-Vel launched another season of the Ultimate THRIVER and expanded to Southeast Asia.  

2022

This year, (although not quite over yet!) has seen some of its best premium product launches of its time including a zero-calorie, zero-sugar energy drink, THRIVE OooWEE!, a collection of THRIVE Gummies chewable supplements which include Collagen gummies, Sleep gummies, Immune gummies, and Multivitamin gummies. Le-Vel also launched its alkaline water THRIVE2O and a delicious pink lemonade flavored collagen beverage you can customize with or without caffeine, THRIVE Pink Pro + Pink Pro IC. And this year, Le-Vel has donated over $850,000 to its THRIVE Against Cancer partners. 

Le-Vel also began the THRIVE Live Tour – a tour of in person, special events across the United States and Canada. THRIVE Live Tour brings you top training from LV leaders, community building, and opportunities to grow your business. 

Currently, Le-Vel has over ten million customers worldwide, is approaching $3 Billion in Lifetime Sales, has 30 patents granted worldwide and has no plans of stopping creation and production anytime soon. In fact, Le-Vel will be launching THRIVING King this Fall which uses the greatest weight management technology in the last 50 years. 

Whether you are a customer, brand Promoter, or new to Le-Vel, we thank you for being along for the ride and for taking a look at some of our top moments throughout the years. We could not do it without you, THRIVERS! 

To celebrate the major achievement of a decade in business, visit our Instagram to see how you can get involved in the celebrations! And don’t forget to watch our 10-year anniversary video that shows our countless memories through the years: https://www.youtube.com/watch?v=57K2bAZWt1k